The report gives software professionals deep insight into agile trends, best practices and lessons learned to help them succeed with their agile transformations. DTTL (also referred to as "Deloitte Global") does not provide services to clients. The survey provides insight into how five generations of US consumers are interacting with media, products and … (Since Nielsen includes virtual multichannel video programming distributors [vMVPDs] in its cable household universe estimates, vMVPD subscribers are not considered cord-cutters.) Sign up for our Dbriefs webcast. Source: Deloitte analysis based on data from Digital media trends survey, 12th edition What does this mean for brands and advertisers? Binge-watching millennial and Gen X consumers view about seven episodes of a TV series in a single sitting, which exceeds the average number of episodes for Gen Z (six) (figure 12). This dissatisfaction is widespread, even among boomers and matures, most of whom rely on their pay TV subscriptions for the vast majority of their video entertainment (figure 4). The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the internet. A podcast by our professionals who share a sneak peek at life inside Deloitte. —Deloitte Digital media trends survey, 12th edition. All data is weighted back to the most recent census to give a representative view of what US consumers are doing. 38. MilleXZials also show dramatically increased consumption behavior in the area of gaming, particularly on smartphones. In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media consumption: Here, we explore major highlights from our survey and shed light on what each may signify for the future of digital media. 9 Even if they had the option, only 29% of consumers would feel comfortable going to a theater within the next month. Perhaps more than any other factor, streaming is enabling the new level of autonomy that consumers now enjoy when choosing how, when, and where they view digital video content. For media and entertainment companies, as well as their advertising partners, this growth presents the opportunity to explore new strategies to reach and engage gaming consumers. According to Deloitte’s 2020 Digital Media Trends survey, 47% of respondents are watching free ad-supported video services, up from 40% before the start of the COVID-19 pandemic. Discover Deloitte and learn more about our people and culture. Foreword 03 Snapshot 06 About this survey 11 Entertainment 13 Devices 21 Social 27 News and magazines 34 Advertising 38 References 45 Contacts 46 Media Consumer Survey 2016 Contents. What they want most is visibility into the data being collected and a measure of control over their personal data. Kevin has more than 30 years of experience in strategic and operational planning, as well as implementing global business change and technology projects for major telecom and media organizations. Perhaps the most startling revelation of our latest survey is the emergence of Generation X as cutting-edge adopters of digital media, on par with Gen Z and millennials. DTTL (also referred to as "Deloitte Global") does not provide services to clients. 49. Kevin Westcott leads the US Media and Entertainment practice. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the Internet. It also captures consumers’ attitudes and behaviors toward advertising and social networks—and what their preferences might be in the future. Jeff Loucks is the executive director of Deloitte's Center for Technology, Media, & Telecommunications, Deloitte Services LP. 5G could revolutionize digital entertainment. Video streaming trends cause industry to rethink business models. This decline in pay TV subscriptions among MilleXZials coincides with their increased video consumption on mobile platforms. After remaining steady at about 75 percent penetration for years… Copy a customized link that shows your highlighted text. By now, you have probably noticed the common thread running through all of the key trends we’ve highlighted from our latest survey: mobile video. The U.S. data for the 13th edition of Deloitte’s Digital Media Trends survey was collected from an online survey of 2,003 consumers fielded from December 2018 to February 2019. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the Internet. Listen to the related podcast on Deloitte.com, Explore the Thinking Fast charticle series on Deloitte.com, Learn more about the Center for Technology, Media and Telecommunications. 4: Personal data: a concern—and an opportunity, What’s next? This year, we are seeing the popularity of more immersive .... a VR headset in their household, but 1 in 10 ... use of social networking sites has improved their. To capitalize on this opportunity, marketers may want to understand the nuanced differences between voice- and text-enabled queries. It’s a new season for digital media consumption, and everyone is watching! With coronavirus cases continuing to surge in the U.S., Deloitte’s Digital Media Trends 14th edition fall pulse survey asked consumers how they felt about attending a movie in a theater. Our survey results indicate that this factor has become a key differentiator, with nearly one-half of all streaming video subscribers saying they value the quality of original content offered by their providers (figure 1). The 12th edition of Deloitte’s Digital Media Trends survey provides insight into how five generations of U.S. consumers interact with media, products and services, mobile technologies and the internet. More than half of U.S. consumers are using voice assistants on their smartphones, computers, or smart speakers, according to Deloitte’s Digital Media Trends Survey. Of course, two key reasons were: first, subscribers’ ability to get the content they want elsewhere, primarily through streaming services; and second, an increasing desire for original, high-quality content available only through video steaming platforms. One challenge, however, is that consumers may be reluctant to pay for exclusive content on top of their other paid subscription services. In fact, they spend nearly as much time watching video as they do on their jobs. Digital media trends survey, 12th edition ABOUT THE CENTER FOR TECHNOLOGY, MEDIA & TELECOMMUNICATIONS In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. Digital Media Trends artwork by Josh Cochran. View in article, In the third quarter of 2017 alone, 1 million US viewers canceled their multichannel subscription television services, opting instead for some combination of broadband Internet and IPTV, digital video recorders, digital terrestrial television broadcasts, or free-to-air satellite television. 43. 30. In 2017, 70 percent of Gen Z households had a streaming subscription, closely followed by millennial (68 percent) and Gen X (64 percent) households (figure 7). This problem has been solved! MilleXZials are driving the streaming phenomenon. American consumers’ appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content, according to Deloitte‘s 12 th edition of the “Digital Media Trends Survey” (formerly the “Digital Democracy” Survey). Our study revealed that, after remaining steady at about 75 percent for years, pay TV penetration fell to 63 percent in 2017. would use AR/VR. 5G: A smart choice for a smart home . Our Speakers . ​Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. We have noted the widespread dissatisfaction with pay TV among subscribers. In 2017, less than 60 percent of millennial and Gen X households had a pay TV connection, which is below the average across the five age groups surveyed (63 percent) (figure 9). Foreword Media Consumer Survey 2016 We are seeing new content formats, streamed video and advertising seamlessly integrated in a social context, providing … This year’s U.S. data was collected in November 2017 and employed an online methodology among 2,088 consumers. 50. This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. 1: Streaming crosses the chasm, Insight No. 24. Certain services may not be available to attest clients under the rules and regulations of public accounting. See something interesting? Digital transformation will bring comprehensive changes for companies. Because the media consumption behaviors of Gen Z, millennials, and Gen X are now so similar, we have nicknamed this combined group the “MilleXZials.”. However, streaming truly “crossed the chasm” in 2017: 55 percent of US households now subscribe to paid streaming video services (the first time US streaming has passed the 50 percent threshold). Generation X will experience the highest increase in share of national wealth through the forecast period, growing from under 14 percent of total net wealth in 2015 to nearly 31 percent by 2030.6 This means Gen X now blends digital savviness with relatively high (and rising) levels of disposable income—a dream scenario for providers of media and entertainment solutions. A new world of choice for digital consumers, Insight No. A similar opportunity may be arising when it comes to offering visibility and control of personal data in exchange for personalized services and advertising. However, if consumers are unwilling to share their data, none of this is possible. Over the past year, a number of large-scale, highly visible data breaches in the United States may have prompted consumers to want more control over their personal data. However, our study showed that there are other causes as well: The threat to pay TV services is not limited to the factors outlined above. In addition, public discussion concerning the rights of European Union (EU) consumers and their abilities to govern personal data may have increased US consumers’ awareness about what could or should be available to them. We would like to thank Shashank Srivastava for his support in data analytics and contributions to the executive summary. US consumers clearly love watching video. Another 19 percent say they simply cannot afford it. See Terms of Use for more information. In 2017, 54 percent of streaming video subscribers said they had signed up for a service to watch original content. In 2017, 73 percent of all US consumers indicated that they were concerned about sharing their personal data online and the potential for identity theft. has been saved, Digital media trends survey This year’s U.S. data was collected in November 2017 and employed an … Whether driven eventually by market regulations, such as in the European Union, or simply by social media and brand reputation concerns, it seems likely that consumer pressure for more control over their personal information will remain. In his role, he conducts research and writes on topics that help companies capitalize on technological change. Deloitte’s 12th annual digital media trends survey found that 55% of U.S. households are now subscribing to paid streaming video services such as Netflix and Amazon Prime. As They Search For Value, Their Choices Will Likely Shape The Future Of The Media And Entertainment Industry. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. Early recognition and positioning in this new value exchange could create a potentially profitable market. to receive more business insights, analysis, and perspectives from Deloitte Insights, Telecommunications, Media & Entertainment, Center for Technology, Media and Telecommunications, Generation Z: ages 14–20 (born 1997–2003), Generation X: ages 35–51 (born 1966–1982), Baby boomers: ages 52–70 (born 1947–1965). News/newspaper (print or, computer. Streaming services have given them an alternative for their entertainment, and they are starting to cut the cord in earnest. Kevin is a vice chairman and leads the US Technology, Media & Telecommunications (TMT) practice of Deloitte; as well as serves as the global Telecommunications, Media and Entertainment (TME) practice leader. Deloitte's Center for Technology, Media & Telecommunica- .... All data is weighted back to the US census to give a representative view of the average US. Survey: M&A Alternatives Take Center Stage CIO Insights and ... Deloitte’s 12th annual Tech Trends report explores how organizations are using technology to thrive in the face of change. Another finding that could prove to be challenging for providers is that 16–22 percent of Gen Z, millennial, and Gen X households have never subscribed to a pay TV service (and are probably unlikely to do so in the future) (figure 5). This year’s U.S. data was collected in November 2017 and employed an … The global survey was fielded by an independent research firm across November and December, 2017, in the US and six other countries, and employed an online methodology among 8,287 consumers. New data from Deloitte shows a convergence of streaming... Deloitte Sees Convergence of Streaming Behaviors Among 14-51 Year-Olds Posted on 03-21-2018. Ninety-one percent of Gen Z, 86 percent of millennials, and 80 percent of Gen X say they binge-watch TV shows, which are each higher than the average across all age groups (75 percent). DTTL (also referred to as "Deloitte Global") does not provide services to clients. View Deloitte-Digital-media-trends-13th-edition.pdf from PSY 546 at Wichita State University. The potential of gamification for the enterprise is likely. In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media consumption: Read the … 37. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. Consumers today want original, high-quality content, and are less willing to pay for packages containing programming they’ll never watch. Deloitte's 14th edition of the Digital Media Trends Survey reveals that COVID-19 accelerates the cycle of paid entertainment subscriptions and cancellations as … Consumers are willing to share—with some strings attached. The authors would like to thank Amy Booth of Deloitte Services LP for her marketing leadership and ongoing support of the survey and Anisha Sharma for her support with external communications. This is the 13th edition of Deloitte’s Digital media trends survey (formerly the Digital democracy survey), conducted by Deloitte’s Technology, Media & Telecommunications practice. Kevin Downs is the sector specialist for the US Media & Entertainment sector. Technology impacts everyone involved in education, but what do the numbers ... believe education tech at school ... Who do teachers trust for advice on the best. But many are becoming frustrated by the complexity and effort … 22. Emarketing.fr et le magazine Marketing sont les médias leader en France de l’information B2B et de l’animation de la communauté professionnelle constituée par les décideurs Marketing. Foreword Foreword Media Consumer Survey 2017 It’s been quite a year. Value gap causes decline in pay TV penetration, In 2017, the pay TV value gap produced an inflection point for providers. However, in 2017, we saw a 10-point drop in willingness to share personal data in exchange for personalized advertising (from 37 percent to 27 percent). 50. 51. These numbers reflect the continuing rise of video content consumption over the past several years, and are driven particularly by streaming services. The high quality of original content being offered by video streaming services was officially recognized at the 2018 Golden Globe Awards, when the three largest streaming video services, Netflix, Hulu, and Amazon (by number of subscribers) combined to win 5 of 11 awards in the television category.4. For meaningful changes, we look for differences in year-over-year tracking and generational differences of at least 5 percentage points. Interestingly, Gen X now leads all generations in the amount of time they spend playing games on their smartphones (figure 13). If you are interested in additional insights, please email us at tmttrends@deloitte.com, or continue the conversation with us on Twitter @DeloitteTMT #digitalmedia #tmttrends. ACG Silicon Valley and Deloitte invite you to hear Hanish Patel, Specialist Leader, Deloitte Consulting LLP, as he presents findings from the Digital Media Trends Survey, 12th edition. For providers, these sentiments have reached an inflection point for providers. -. Nearly half (47%) of U.S. consumers say they’re frustrated by the growing number of subscriptions and services required to watch what they want, according to the 13th edition of Deloitte’s annual Digital Media Trends survey already exists in Saved items. Video gaming is growing fast and has become a legitimate competitor to TV and movies, according to Deloitte’s Digital media trends survey, 13th edition. See the answer. In addition, since many pay TV subscription packages include hundreds of channels (many of them unwanted), content discovery has become difficult for consumers. Whether it’s ownership of smart devices or subscriptions to streaming services, our survey shows that Gen X respondents are matching—and in some cases even surpassing—the digital media behaviors typically associated with their younger counterparts. Sixty-nine percent of respondents across generations believe that companies are not doing everything they can to protect consumers’ personal data. Streaming music service. 21 percent of consumers without pay TV say they don’t watch enough TV to justify the expense. As digital media evolves, consumers across age groups are changing the way they use and consume content. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the Internet. Digital media trends survey, 12th edition ABOUT THE CENTER FOR TECHNOLOGY, MEDIA & TELECOMMUNICATIONS In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. What are the implications for technology, media, and telecommunications companies? DTTL and each of its member firms are legally separate and independent entities. Consumers’ appetite for video and streaming is insatiable, US consumers can now choose from among 200 SVOD options,1 and they are taking full advantage: Our survey indicates that they subscribe to an average of three on-demand streaming services. and is helping to bridge the gap between in-classroom and at-home learning. Amidst a Year of Disruption, Deloitte's 12th Annual Tech Trends Report Finds That Enterprises Have Adapted to Fluctuations, Accelerated Digital Transformation, and Emerged Resilient Once consumers start watching, many like what they see. View in article, Val Srinivas and Urval Goradia, The future of wealth in the United States: Mapping trends in generational wealth, Deloitte University Press, November 9, 2015.