Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap Vermeir, Iris; Verbeke, Wim 2005-11-29 00:00:00 Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioral patterns are not univocally consistent with attitudes. Factors including perceived values, risks, environmental concern, perceived consumer effectiveness, subjective norms, … Other sustainable choices may not inherently be so salient, but the idea of making them stand out definitely offers opportunities for creative folks. Implications and recommendations for further research are also discussed. Our study results thus contribute to the green consumption literature by explaining the attitude‐behavior gap. Closing the intention-behavior gap around healthy and sustainable living is an opportunity to not only improve environmental and social outcomes but also improve people’s overall quality of life. In a lake, there is a patch of lily pads. Show more citation formats. This special issue covers many topics within sustainability and ethical consumerism, which sometimes share commonalities and are yet distinct. Narrowing this “intention-action gap” is important not just for meeting corporate sustainability goals but also for the planet. Sometimes the intention-action gap is the result of a behavioural bias favouring immediate gratification - especially when choosing some foods over others. Extant work often concentrates on a more focused set of factors that motivate sustainable behavior (Gifford 2014; Peattie 2010; Steg and Vlek 2009). behavioral control) on individual sustainability intention and behavior. If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost? The value-action gap (also called the attitude-behavior gap, intention-behavior gap, KAP-gap (knowledge-attitudes-practice gap) or belief-behavior gap) is the space that occurs when the values (personal and cultural) or attitudes of an individual do not correlate to their actions. Christiano, A., Neimand, A. Information is an important factor all around, but both the nature and the purpose differ across the household types. The main purpose of this research is to identify the environmental concern, attitude towards the environment and attitude towards the green product to green purchase intention and green purchase intention and behavior of Millennial Coffee Shop customers in Jakarta and Tangerang. Here, people identify and imagine a desired future and current obstacles standing in its way. Name: Tu-Anh Lam VU Student Number: 2606719 UvA Student number: 11421355 Supervisor: Dr. Joeri Sol Program: MSc. UC Santa Cruz. Learn more But highlighting the cumulative benefit can work for environmental benefits too – “this product will reduce a typical household’s waste plastic that ends up in the ocean by x kg per year”, for example. Moderated regression analysis indicated that participants whose intentions were more aligned with their moral norm were more likely to perform behaviours compared with participants whose intentions were more aligned with their attitude. But that is only part of the challenge: somehow, several different barriers must be overcome. The aim of this thesis is to investigate the attitude- behaviour gap and more specifically the effect of providing product sustainability information on the willingness to pay and purchase intention of sustainable versus conventional products in the Dutch food, energy and fashion industry. Viral campaigns that emphasize the social nature of the choice, and that make the choice personal would also be a suitable way for engaging people in this category and establish an image of trustworthiness – both in terms of the sustainability itself, and in terms of the quality of the product or service in question. The intention-behavior gap is illustrated by a meta-analysis on the determinants of pro-environmental behavior (Bamberg and Möser, 2007), in which intentions to perform a behavior accounted only for 27% of variance in actual behavior. Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. behavior and is considered to be the immediate antecedent of behavior (Ajzen, 1985, 1991). interest in sustainability does not necessarily translate into sus-tainable purchases [9]. Purpose: The research outcome of this investigation is to get a better understanding of the behavioural-intention gap in … The gap might also result from setting over-ambitious targets. Our study results thus contribute to the green consumption literature by explaining the attitude‐behavior gap. and you may need to create a new Wiley Online Library account. This study focused on exploring the gap between the purchase intention and purchase experience in recycled and upcycled fashion products. Crossref . sustainability Article Understanding Chinese Residents’ Waste Classification from a Perspective of Intention–Behavior Gap Leibao Zhang 1, Qiuxian Hu 1, Shuai Zhang 2,* and Wenyu Zhang 2 1 School of Public Finance and Taxation, Zhejiang University of Finance and Economics, Hangzhou 310018, China; la_bor@zufe.edu.cn (L.Z. Every day, the patch doubles in size. Why might this be? 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